group video conferencing in office

Video conferencing can be a powerful tool for your business–but before that happens, you need to know how best to utilize this tool. One great way to start making the most out of video conferencing is to track and analyze your habits, and today, we’ll show you exactly how to get started.

First Things First

Before we get started, there’s one big question that needs asking: why rely so heavily on video conferencing? Well, the truth is that this solution benefits your budget and your employees at the same time. It makes communication easier than ever, keeps teams connected no matter where they are, allows you to reach a wider circle of potential customers, and provides you with a host of opportunities capable of keeping up with all the newest business trends and habits. Video conferencing can do all this and more for your company, but it can’t do anything alone. It’s up to you to understand how you use video conferencing so that you can make good use of it.

Ready to get started? Here are a few video conferencing habits you’ll want to track in the future:

  • How is the technology being used?

For this question, you’ll need to pay attention to what an average video conference in your business actually looks like. Are calls external or internal, are they audio-only or do they utilize video, and how many people generally attend?

  • Are there any tools we’re not using?

If the answer is yes, it’s time to find out why. Do you simply not need those tools, or are your employees not sure how best to utilize them?

  • What is our return on investment?

If video conferencing isn’t as efficient as you’d like it to be, you just need to find better ways of utilizing it in your daily work–and encourage and educate employees to use it.

Ready to start putting video conferencing tools to work for you? Contact us today!